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In this tutorial we look at the basics of social media marketing for your business.
Social media marketing usually centres on creating content that attracts attention, generates online conversations, and encourages readers to share it with their social networks. The message spreads from user to user and resonates because it is coming from a trusted source, as opposed to the brand or company itself.
Social media has become a platform that is easily accessible to anyone with internet access, opening doors for organisations to increase their brand awareness and customer conversations. Additionally, social media serves as a relatively inexpensive platform for organisations to implement marketing campaigns.